Foothills Digest is a captivating regional magazine dedicated to showcasing the rich stories of small towns in Western North Carolina. Our mission is to deliver a visually stunning publication that highlights the very best our region has to offer. You can find our magazine in grocery chains throughout Western NC, at Publix stores statewide, in a variety of locally owned shops, and online at foothillsdigest.com.
Each of our quarterly issues embraces a unique theme, weaving together articles that explore various aspects of the subject. By advertising with Foothills Digest, you can reach a passionate audience that appreciates the distinctive charm and character of Western North Carolina. Align your brand with our commitment to quality and authenticity, and connect with potential customers who share your values.
This issue of Foothills Digest is devoted to the rivers, lakes, creeks, and working waters that shape life across western North Carolina. It begins with the simple joy of water — children in creeks, families on docks, fishing trips, summer floats, lake days, and cold mountain streams — and then looks deeper at the stories beneath the surface. Readers will find pieces about river snorkeling, trout streams, creek exploring, paddling, swimming, river towns, lake culture, and the memories families make around water.
But this is not just an outdoor recreation issue. It also tells the larger story of how water built our region. The issue explores the Catawba as a working river, the chain of lakes that power and supply our communities, the old roads and communities beneath Lake James, the Riverkeepers who watch over our waterways, and the river basins that quietly connect one county to the next. It helps readers understand that the water they love for beauty and play is also the water that fills glasses, supports farms, powers homes, draws visitors, and sustains local economies.
The issue also meets the moment we are living in. After Helene, many people in our region began looking at water differently. We include thoughtful coverage of floods, infrastructure, dams, culverts, stormwater, growth, drinking water, and the choices communities will have to make as more people arrive and demands on our rivers and lakes increase. The tone is not fearful or political; it is grounded, practical, regional, and deeply invested in helping readers understand the places they already love.
For advertisers, this is an especially strong issue because it reaches readers where emotion, memory, travel, home, and local pride all meet. It will appeal to families, outdoor enthusiasts, lake residents, anglers, paddlers, conservation-minded readers, travelers, homeowners, local business owners, and people who simply love this region. This is an issue people are likely to keep, share, and return to — a beautiful, useful, and meaningful guide to the water that carries so much of life in the foothills.
Below is a VERY rough draft of the upcoming issue. It's being updated daily, but the most up-to-date version is here. Swipe across the pages to turn them.
To see our rough draft or media kit, select that file in the bookcase below.
Our magazine is thoughtfully crafted for the residents of the Foothills, a demographic that has traditionally been challenging to reach through marketing efforts. Often, they are grouped with the Charlotte or Asheville market, which doesn’t truly capture their unique interests and needs. By advertising with us, you have the opportunity to connect with this distinct audience in a meaningful way. Our readers will associate the exceptional quality of our magazine with your business or organization, fostering a positive perception and fostering potential growth.
Foothills Digest is a captivating regional magazine dedicated to showcasing the rich stories of small towns in Western North Carolina. Our mission is to deliver a visually stunning publication that highlights the very best our region has to offer.
You can find our magazine in grocery chains throughout Western NC, at Publix stores statewide, in a variety of locally owned shops, and online at foothillsdigest.com.
Each of our quarterly issues embraces a unique theme, weaving together articles that explore various aspects of the subject. Our recent themes have delved into topics such as Traditional Music, Food of the Foothills, Home, Artisan Crafts, MerleFest, Alcohol, the American Revolution, and Strong Appalachian Women.
By advertising with Foothills Digest, you can reach a passionate audience that appreciates the distinctive charm and character of Western North Carolina. Align your brand with our commitment to quality and authenticity, and connect with potential customers who share your values.
Ready to chat? Email us below or call 828.475.1323
Our coverage area is loosely marked here. We are sold across the state, but we focus our stories on this region, which has Lenoir at its heart, and includes Shelby, Hickory, Boone, Mount Airy, and all points in between.