Foothills Digest is a captivating regional magazine dedicated to showcasing the rich stories of small towns in Western North Carolina. Our mission is to deliver a visually stunning publication that highlights the very best our region has to offer.

You can find our magazine in grocery chains throughout Western NC, at Publix  stores statewide, in a variety of locally owned shops, and online at

Each of our quarterly issues embraces a unique theme, weaving together articles that explore various aspects of the subject. Our recent themes have delved into topics such as Traditional Music, Food of the Foothills, Home, Artisan Crafts, MerleFest, Alcohol, the American Revolution, and Strong Appalachian Women.

By advertising with Foothills Digest, you can reach a passionate audience that appreciates the distinctive charm and character of Western North Carolina. Align your brand with our commitment to quality and authenticity, and connect with potential customers who share your values.

Our magazine is thoughtfully crafted for the residents of the Foothills, a demographic that has traditionally been challenging to reach through marketing efforts. Often, they are grouped with the Charlotte or Asheville market, which doesn’t truly capture their unique interests and needs. By advertising with us, you have the opportunity to connect with this distinct audience in a meaningful way. Our readers will associate the exceptional quality of our magazine with your business or organization, fostering a positive perception and fostering potential growth.

  • Our readers fall into two major age categories: 35-54, which is the majority of our readers, at 62%. 35% of our readers are 55+, and enjoy our nostalgia.
  • 63% of our readers are women.
  • 74% of our readers fall into the top 30% of earners.
  • 92% will travel this year.
  • We have a VERY high number of reads per issue, with readers reporting they share their issue with friends, and keep them in their houses for years. We use the number 8 reads per issue, but our interviews tell us this number is likely much higher.
  • Our readers report spending more than 5 hours reading the issue.
  • Readers report that they “Almost never” throw away back issues, since they are themed, and the information continues to be useful.
  • 73% of our subscribers live in western North Carolina.

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